Marketing Automation – An Easier Way to Grow Your Business
“Marketing automation effectively helps you to soar. It allows you to take control of your brand. Through effective CRM integration, it lets you create a transparent process for both marketing and sales to take advantage of.” ~Tathagata Mukherjee
Opt-in forms and custom landing pages are a method of attracting interested prospects so you can get them into your sales funnel, nurture them, and guide them to do business with you!
Lead Nurturing and Marketing Automation
A common problem: You own a small or medium-sized business. You’ve established your online presence. Your sites are getting clicks, but your conversion rate is low (people are not picking up the phone to call you, signing up for your newsletter, or buying online). …And you have limited time to follow up on all those potential customers. Which prospects are the priority? How will you ever be able to track, manage and covert them to customers?
Easy, with a Marketing Automation tool!
If you are not sure what Marketing Automation means, you are not alone. It’s a buzz word for a set of tools that simplify your life without breaking the bank. Imagine your website signup list talking to your database – populating your newsletter contact list, providing a single “view” of your prospects and customers, tracking pre and post sales communications, being able to score selected prospects for hot follow up, automated reminders, and so much more.
Categorizing customers into lists is just the start. You will want to keep the people in your list interested with relevant topics or move them to other lists based on their interaction.
By interaction, we mean the moment they click on your ad, get to your landing page or your website, or until they themselves decide to opt-out of getting any form or communication from your company.
Each interaction for every category speaks to the customer just as a friend would. Creating that rapport online with scheduled emails makes autoresponders essential to a better marketing plan.
Keep in mind, it’s all about upgrading marketing techniques and not just gambling your resources on a one-sale-customer.
When you’re ready to grow your customer base through email marketing and autoresponders, then let’s work together!